Core Values

Cougar as a Symbol

We believe the cougar is the foremost symbol of our vanishing wilderness. As their habitat disappears, so do their only chances for survival. And when the cougar is in peril, so is every other living thing in their ecosystem.

As a society, we assume responsibility for the welfare of not only the cougar, but all wildlife. Their survival is now a moral obligation.

Grassroots Leadership

We believe our role is to collaborate with many diverse and like-minded grassroots wildlife organizations and individuals who are working to protect wildlife and habitat.   We respect the opinions and skills of local activists and encourage their leadership in the wildlife protection movement.

Measuring Success

We will measure our success on how well our work protects wild animals.   Our operational style is oriented to being aggressive advocates for wildlife and habitat.

Mountain Lion Hunting

We oppose the sport hunting of mountain lions on the grounds that it is biologically and morally unjustified.   Sport hunting is neither a legitimate wildlife management technique nor a morally justified recreational activity.

Science and Decisions

As much as possible, our decision will be based on the best known science on what is good for the wild animals.

Wildlife Ethic

We believe animals have a right to exist naturally.   We disagree with the prevailing wildlife model that says wild animal management should always be oriented toward hunting.   We support management that is oriented toward sustaining natural wildlife populations.

Cause of the Problems

We will attack the root causes of problems for wildlife and their habitat, rather than dwelling on the symptoms.